Will the Coca-Cola Santa Be on Your Holiday Cards this Season?
Dow 30 Component, The Coca-Cola Company (KO), is the largest total beverage company in the world. It offers 500 plus brands in over 200 countries and is committed to reducing sugar in its drinks and providing new and diverse drinks to people everywhere.
Be on the look out for Coca-Cola holiday stamps this year as you send out your holiday cards. The U.S. Postal Service is currently offering a series of holiday stand that feature Santa Claus images done by the artist Haddon Sundblom for the Coca-Cola ads from the 1940’s to 1960’s.
The Forever stamps are being sold in booklets of 20 and feature four timeless portraits of jolly old St. Nick that show the progression of the Coca-Cola Santa. This is Coca-Cola’s first ever collaboration with the Postal Service and has been in the works for the past three years.
Making its first appearance in 1931 as an ad campaign in the Saturday Evening Post, the popular Coca-Cola Santa continued to appear each season which enforced a consistent look for Santa that reflected the times. With over 40 original oil painting of Santa created by Sundblom, the “Coca-Cola Santa” became the standard recognition of Saint Nick.
“Coca-Cola didn’t invent Santa Claus, but we did – with Sundblom – help shape how people around the world see him. Coca-Cola and Santa each continue to be associated with the holiday season, representing unwavering symbols of happiness and hope passed down from generation to generation.” – Justine Fletcher, director of Heritage Communications at The Coca-Cola Company
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