Walmart Acquiring ELOQUI “Designed For Women” Clothing Brand
Wal-mart Stores, Inc. (WMT) is a worldwide retailer that operates in various formats. The three segments of the company include Wal-mart U.S., Wal-mart International, and Sam’s Club. The company is comprised of discount stores, supermarkets, supercenters, hypermarkets, warehouse clubs, cash and carry stores, home improvement stores, specialty electronics stores, apparel stores, drug stores, convenience stores, and membership-only warehouse clubs; and retail Websites.
Over the past year, Walmart has taken huge strides in adding new brands and creating new fashion partnerships. The retailer has expanded its clothing portfolio considerably, and has recently announced its plans to acquire ELOQUII.
ELOQUII is an apparel company that focuses on creating great-fitting and great-looking apparel that is specifically designed for women size 14 and up. Over half of U.S. women between the ages of 18-65 wear size 14+. In an area of the market that has historically been neglected, Walmart hopes to build customer relationships and expand its customer base with the acquirement of ELOQUII.
Currently ELOQUII clothing is sold exclusively in the company’s five retail stores and at ELOQUII.com. The company is noted for its connection with customers and addressing its customers’ vocal requests.
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