Procter & Gamble Co To Stop Advertising On Digital Media?
In a recent industry conference Marc Pritchard, P&G Chief Brand Officer criticized Digital marketing channels for lack of transparency, fraud, and spreading of unethical and harmful content next to their ads. The company now aims to look for marketing channels that are more real, free of offensive content and can give back fruitful return on the billions spent on ads.
As per reports, Marc Pritchard showed discontent and stated “We’ve been tolerant for too long,” “It’s not acceptable to have brands showing up where Opioids are being offered, where illegal drugs are promoted, where abhorrent behaviour is present or where violence is seen. The apologies are heartfelt and appreciated, but that’s not good enough.” he added.
The leading consumer brand company had excluded its marketing content from YouTube for more than a year in 2017 and 2018 when its ads showed up next to terrorist content.
Another major issue the company feels that needs attention is the tracking of customers. Marc added that he wants advertising platforms to use a standardized way of identifying customers, so that same ads do not hit the same customer over and over again.
Leading advertising platforms like Facebook and Google agreed to the issues and promised to deliver a safe environment for the customers and advertisers.
It is a “wait and watch” situation since other offline platforms like TV, Radio, and Banners do not provide scalability and cost more as compared to Digital Platforms.
The Procter & Gamble Company (PG), a Dow 30 component, supplies branded consumer packaged goods to consumers across the globe. To learn more about Procter & Gamble (PG) and to continue to track its progress please visit the Vista Partners Procter & Gamble Coverage Page.
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