Dow 30 Component P&G Empowering Consumers Via SmartLabel App
The Procter & Gamble Company (PG), a Dow 30 component, supplies branded consumer packaged goods to consumers across the globe.
Procter & Gamble now has over 3,500 products present on SmartLabel, more than any other consumer product goods company. SmartLabel is an online and mobile platform that allows consumers to find detailed information on a products endorsements, ingredients, instructions, and certifications.
This is another step in Procter & Gamble’s transparency goals as well as a demonstration of the company listening and responding to the want and needs of its consumers. The company wants to make sure consumers can make informed decisions about their products by using information that is clear, reliable, and accessible.
The app is available for both iOS and Android devices.
“Using SmartLabel to share our products’ ingredients reinforces P&G’s commitment to transparency, and is one way we are holding ourselves accountable to the transparency goals we outlined in Ambition 2030. We know people care about what goes into the products they use every day, and we want consumers to be informed and confident in their choice to place P&G products in their baskets.” -Kathy Fish, Chief Technology Officer, Procter & Gamble
Here are just a few of the brands P&G has added to SmartLabel: Febreze®, Herbal Essences®, Olay®, Pampers®, Tide®,Always®, and Tampax®.
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