Netflix Releases New Animated Logo for Originals
As Netflix (NFLX) delves ever more deeply into the world of content creation, it will now have its own animated logo to play before Netflix Originals. And why not?…
On February 1, the company shared in a tweet that it had created a new logo for their original shows and movies. The tweet explained, “Starting today there’s a new logo animation before our originals. It shows the spectrum of stories, languages, fans, & creators that make Netflix beautiful — now on a velvety background to better set the mood.”
The animation begins with the company’s iconic red capital “N.” The logo then transforms into bars of light from across the color spectrum.
New originals are already being released with the animation, and the company plans to go back and add it to those that have already been on the streaming platform.
The new animation highlights the role change that Netflix has gone through over the years. It has evolved from being simply a video rental service and then streaming platform to a content creator with hits like the recently released Birdbox and series such as Orange is the New Black and Stranger Things.
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