McDonald’s New Flagship Design Increases Number of Employees Needed
McDonald’s Corporation (MCD) is the leading global foodservice retailer with nearly 37,000 locations in over 100 countries. The Corporation operates and franchises McDonald’s restaurants in the US and across the globe with over 90% of its restaurants owned and operated by local, independent businessmen and women.
McDonald’s Corp. has reopened the doors to its newly redesigned flagship in Chicago, and despite popular belief, the new high tech design featuring self-order kiosks, mobile orders and payments, and delivery, the highly automated design used more human labor than the traditional storefronts. The high-tech restaurant does not take away entry-level jobs or cut down on the employee headcount.
Nick Karavites, franchise owner of the location stated, “From the operation standpoint, the kiosk is all about convenience — the concept had nothing to do with labor reduction. We actually now employ more people with the introduction of kiosks.“
Instead of taking orders, the employees will carry orders straight to the customers’ tables, still giving the restaurant workers the opportunity to greet and interact with diners. The flagship store still has four cashier stations for guests who do not wish to use the kiosks.
Chief Executive Officer Steve Easterbrook stated, “For us, it is about repurposing labor. We know our customers want to just order and sit down and relax and then we will bring your meal to you.”
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