Home Depot Partners With Pinterest For “Shop The Look”
The Home Depot, Inc. (HD) is the world’s largest home improvement retailer with retail stores all across North America. The Home Depot sells building materials and home improvement products, as well as lawn and garden supplies, and provides installation, home maintenance, and professional service programs.
The Home Depot has partnered with the social media network Pinterest to expand Pinterest’s visual discovery feature “Shop the Look”. The feature allows users to easily search for and buy products similar to those shown in Pins. The two companies have added over 100,000 new shoppable home decor products.
This new search continues to build upon the partnership between The Home Depot and Pinterest. At the beginning of the year launched a video campaign titled “Built-In Pins” that highlighted the hard work of the Do-It-Yourselfers’ images found on Pinterest. This partnership enhances The Home Depot’s growing online catalog of both home and interior decor, which also includes the company’s recent acquirement of The Company Store.
The Home Depot has 2,284 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico. In fiscal 2017, The Home Depot had sales of $100.9 billion and earnings of $8.6 billion. The Company employs more than 400,000 associates. The Home Depot’s stock is included in the Dow Jones industrial average or Dow 30 and the Standard & Poor’s 500 indexes.
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