DowDuPont’s Agriculture Division Corteva Agriscience Announces “New Seed Brand Strategy”
The Dow Chemical Company is a part of the DowDupont Holding Company (DWDP), a business that is focused on agriculture, materials science and specialty product sectors that seeks to lead their respective industries through productive, science-based innovation to meet the needs of customers and help solve global challenges.
Corteva Agriscience, DowDuPont’s Agriculture Division, announced the new, focused multi-channel, multi-brand seed strategy for the United States. The new strategy will expand access to the company’s genetics, technology, and traits to multiple agriculture distribution channels.
Corteva Agriscience will hit the market through five regional corn and soybean seed brands. The brands include Dairyland Seed®, Hoegemeyer®, NuTech®, Seed Consultants® and Terral®. Pioneer® will continue to remain the worldwide flagship brand of the company.
Judd O’Connor, vice president, North America, Corteva Agriscience™ stated, “Corteva Agriscience™, Agriculture Division of DowDuPont, is implementing a bold plan to focus and rebalance our seed brand portfolio in the U.S. This strategy will allow us to better serve our customers – both farmers and retail dealers and distributors – with differentiated, broader and stronger product portfolios. The product portfolios of all our U.S. seed brands will be bolstered by the Corteva Agriscience™ R&D pipeline and the full capabilities of the future company. This means farmers can expect better products, and employees, sales reps, dealers and distributors can expect increased opportunities for more sustainable growth.”
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