Coca-Cola’s Brilliant Strategic Move to Add SmartWater to Atlanta’s Ubers & Lyfts
Dow 30 Component, The Coca-Cola Company (KO), is the largest total beverage company in the world. It offers 500 plus brands in over 200 countries and is committed to reducing sugar in its drinks and providing new and diverse drinks to people everywhere.
The Uber and Lyft users of Atlanta can now expect their ride to be a little more refreshing. Cargo Systems Inc., a provider of in-car goods and services, is joining together with Coca-Cola to offer Glaceau SmartWater in the Ubers and Lyfts in Atlanta, GA.
Passengers will be able to order the complimentary SmartWater from participating drivers using a digital menu on the Cargo mobile app. When the vehicle comes to a safe stop, the driver will handover the passenger their ordered products.
The service affords the rideshare drivers an opportunity to earn up to $500 more each month in commissions, referrals, and performance bonuses.
John Carroll, Vice President/General Manager, eCommerce, Coca-Cola North America“We’re very excited to enter this new distribution channel in rideshare with Cargo. Cargo offers an innovative solution to helping Coca-Cola deliver refreshment to consumers in their moment of need in a space that was previously hard to reach at scale. We’re looking forward to seeing the impact we have on rideshare passengers when they find our product within arm’s reach when using Uber and Lyft.”