Caterpillar Make Interbrand’s 100 Best Global Brands for 17th Consecutive Year
Dow 30 Component Caterpillar, Inc. (CAT) is the world’s chief manufacturer of diesel and natural gas engines, construction and mining equipment, industrial gas turbines, and diesel-electric locomotives. Caterpillar, Inc. also works to make sustainable progress possible and contributes to driving positive change on every continent.
For the 17th year in a row, Caterpillar, Inc. has been named to the top 100 best global brands by Interbrand. Caterpillar was ranked 82nd overall and has a reported overall brand value of $5.73 billion. The company was also recognized as a top 10 growing brand with an 18 percent increase for the year.
There are three parts to the Interbrand’s annual report of company rankings: financial performance of the branded products and services, the role the brand plays in influencing customer choice, and strength of the brand to command a premium price or secure earnings for its company.
A complete list of Interbrand 100 best Global Brands 2018 can be found here.
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