Dow 30 component Apple (AAPL) revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to “leaving the world better than they found it.”
In an effort to increase the sales of Apple, Inc.’s longest-running line of devices, the company is set to release a new, low-cost laptop as well as a professional-focused upgrade to the Mac mini desktop. Similar in looks to the MacBook Air, the new laptop will feature thinner bezels around the screen, a 13-inch display, and include a higher-resolution “Retina” version that the company uses on its other products.
The MacBook Air, which has not seen any major overhaul is several years, is currently Apple’s only laptop without a high-resolution screen and costs $1,000. Launched in 2015, the 12-inch MacBook was supposed to be seen as the replacement to the MacBook Air, but with a starting price of $1,300, the product was out of reach for many consumers. The new MacBook Air will be focused towards consumers searching for a cheaper Apple computer and school that buy laptops in bulk.
With more than 11 percent of Apple sales the last fiscal year, the Mac has proven to be a steady seller, even ahead of the iPad. Despite its steady sales, loyal Mac users have voiced complaints that recent updates have not reached their professional needs. The company has worked to address these concerns with the release of a high-end iMac Pro and a new MacBook Pro that feature an updated keyboard and faster processor options.
Currently, Apple falls behind other companies in the education market, with Chromebooks, a cheaper laptop that runs Google Chrome’s operating system, dominating the market and accounting for 60 percent of devices shipped to K-12 institutions in the U.S.
Apple is also working on the first upgrade to the Mac mini in almost four years. The Mac mini is a Mac desktip that does not include a screen, keyboard, or mouse in the box and costs $500. The mini computer is popular with app developers, server farm managers, and with those running home media centers. The focus on the upgrade will primarily be on these pro users and new storage and processor options. The upgrade will most likely make the computer that is favored for its low price more expensive.
Along with its new Mac models, Apple is preparing for the launch of macOS Mojave, which is a new version of its Mac operating system that includes new file sorting features and the ability to run iPad apps. Apple has also stated that it is working on a new version of the Mac Pro. Three new iPhones, Apple Watches with larger screens, and new iPad Pros will be debut later this year as well.\
Learn more about Apple and track its ongoing progress at Vista Partners Apple (AAPL) Coverage Page.
Vista Partners LLC (”Vista”) is a California Registered Investment Advisor based in San Francisco. Vista delivers timely and relevant insights via the website: www.vistapglobal.com with daily stories, weekly market updates, monthly macroeconomic newsletters, podcasts, & Vista’s proprietary equity and market research to help you stay informed and stay competitive. Vista’s mission is to invest partner capital while arming investors with a comprehensive global financial perspective across all market sectors. Vista also seeks to provide select issuers with actionable advice regarding fundamental development, corporate governance, and capital market directives.
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