Hooray! Disney Charging More to Play at Parks!
The Walt Disney Co. (DIS) recently announced that it is pushing up ticket prices for its Florida & California theme parks. One day ticket prices are increasing from $2-$7 & vary for adults, kids and the time of one’s visit. I guess this is one way to increase revenues. This decision is not unlike your local government official coming up a “brilliant” idea for the City to raise funds by simply increasing or adding additional parking meters throughout or have them enforced for a greater time span as they know they can. It will be interesting to see how this change will affect families decisions or not. My guess is that Disney still has many families cornered because of their will to entertain and create memories and will continue to fork over the dough. However, at some point, you have to believe that increasing theme park tickets will not be the simple solution to increase revenue to hit targets for Disney.
Recently, Disney reported earnings on 2/6/2018 of $1.89, beating estimates of $1.633 per share. To learn more about The Walt Disney Company (DIS) and to continue to track its progress please visit the Vista Partners Walt Disney Company Coverage Page.